- The challenge
- Buyers kept trimming general-purpose sticker sheets to fit Hemlock & Oak's weekly vertical columns.
- The approach
- Fernwick measured each column in B6, A5 and A5+ and redrew their kits around those widths, with full-box, half-box and header sizes.
- The product
- Three kit families per size, each tested with gel pens and fountain pens on the planner paper before release.
Results Sample figures
+38%repeat orders after launching sized kits
1,200+kits shipped in the first season
4.9 / 5average shop rating
“I stopped cutting stickers in half. They just fit the box, every week.”
Maya R., A5 weekly vertical user Sample